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Business Foundations for Birth Workers
Introduction
How to make the best of this course
Birthing a Business
I Just did my Training.....Now What?
Module One Business Structures
Business Structures Overview
Keep it Simple with a Solo Practice
Double up with a Partnership
Limit Your Risk with a Limited Liability Company
Collectives & Agencies
Community Partnerships
Birth Network National
Assignments
Module Two Getting Your Business From Vision to Reality
Overview
Naming Your Business
Writing a Business Plan
Summary of Your Business & Mission Statement
Organizational Section of Your Business Plan
SWOT Analysis
Products, Services & Administration
Marketing Plan
Market Analysis
Market Trends
Market Strategy
Sales Strategies
Advertising Strategies
Web Advertising
PR & Events
Networking
Customer Service
Financial Documents
Operations
Assignments
Module Three: Making a Brand
Overview
Branding
Work Space
Mission & Values
Logo
Color Palette
Integrate Your Brand
Brand Board
Taglines
Do What you do Best
Assignments
Module Four: Marketing Strategy
Overview
Working Out Your Pain Points
Building a Website
Domain Names
Web Page Building
Search Engine Optimization
Blogging for SEO
Social Media
Other Tools
Email Marketing
Networking
Assignments
Module Five: Planning and Goal Setting
Overview
Kick Those Limits to the Curb
Schedule Activities
Planning Your Work Week
Homelife Balance
Organization
Collaboration & Research
Analytics
Plan on Education & More Training
Setting Goals
It is OKAY to Drop the Ball and Say No
Assignments
Module Six: Your Services, Prices & Getting Paid
Overview
What Should I offer?
What Should I Charge?
What if They Can't Afford Me?
Packages
Insurance Reimbursement (doulas)
Asking for Payment
Refunds and When to not Refund
Assignments
Module Seven: Let's Get Professional
Overview
First Impression
The Interview
Interview Packet
Using Selling Language
Adapting to Social Styles
Don't Ignore Red Flags
How Many Clients Should I Take?
Have Good Backup
Phone Etiquette
Accounting & the IRS
Invoices & Receipts
Sources of Conflict
Assignments
Module Eight: Risk Management
Overview
Scope of Practice
Contracts
Record Keeping
HIPPA Laws
Liability Insurance
Good Samaritan Laws
Unassisted Birth
Register Your Business, Trademarks, and Copyright Protection
Going to Court
Assignments
Module Nine: Communication Skills for Birth Workers
Overview
Personality Types
Locus of Control
Cultural Sensitivity
Better Communication
Generational Gaps
Communication with Millennials
Assignments
Teach online with
Customer Service
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