Business Foundations for Birth Workers

Giving birth workers business skills to help them have a successful business

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BABES Business Foundations for Birth Workers E-course was developed to help those seeking to build a birth business optimize their success by providing them with the basics of running a business.

At the end of this course you will have the skills to:

  • Create a business plan
  • Prepare a budget and detail expenses
  • Create a plan to balance work and life
  • Know how much you should charge for your services
  • Conduct a professional and effective interview
  • Present a brand that displays value and attracts clients
  • Create a marketing plan and know how to implement it
  • Create a visually appealing website with great SEO
  • Get more clients
  • Get an edge on your competition
  • Make more money
  • Reduce your liability
  • Properly file for taxes and get every deduction you should
  • Create a networking system to provide more opportunities

We have created a strategic analysis and planning system to prepare your birth business for optimum success using advanced business concepts that are directly adapted to the birth field without having to get a business degree. This course will give you the skills to get more clients, make more money, and open new opportunities.

Overview of Topics Covered:

  • Business Structure
  • Writing a Business Plan
  • Branding
  • Marketing
  • SEO
  • Planning and Goal Setting
  • What to Offer and What to Charge
  • Interview Etiquette
  • Risk Management
  • Taxes
  • Communication Skills
  • Contracts & Forms

Who this the Program is For:

  • Birth workers who are just starting out their career and want a business foundation.
  • Birth workers who have an established business, but are looking to become more profitable
  • Birth workers who are ready to create a professional brand.
  • Birth workers who desire to find more clients and get hired at more interviews.
  • Birth workers who are ready to obtain key business skills without getting a business degree.

Birth workers include but are not limited to doulas, midwives, childbirth educators, birth photographers, massage therapists, birth assistants, and lactation consultants.

What this Course is NOT

This course will not give you the option for pre-done contracts, canned interview responses, or written business plans. This course is not for those looking to cut corners or make this work easy. Birth work is a labor of love and not a get rich quick kind of job. If you are not willing to put forth the effort, take action, and learn than this course is not for you.


Your Instructor


Julie Banas
Julie Banas

As a seasoned birth worker and business major I wanted to take my two passions and combine them into one. Over the last seven years I continued to push myself to learn more and give more to those around me. I have taken my experience in the birth world, as a manager, and in my business expertise and turned them into a series of courses aimed at birth workers and getting them ready for business.

I've been attending births since 2009 in various roles including doula, birth photographer, birth assistant, and student midwife. I held a management position for five years in a large corporation , I currently work as the special events coordinator for the Illinois Council of Certified Professional Midwives, and finished my childbirth educator training in 2014. Our newest project is getting a new freestanding birth center open in the southern suburbs of Chicago.

I also have experience in designing websites, building SEO, designing logos and graphics, using Adobe Illustrator, InDesign and Photoshop, social media marketing, and fundraising.

I look forward to meeting each and everyone of you and helping you succeed in your birthing your birth business.




Course Curriculum


  Introduction
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  Module One Business Structures
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  Module Two Getting Your Business From Vision to Reality
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  Module Three: Making a Brand
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  Module Four: Marketing Strategy
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  Module Five: Planning and Goal Setting
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  Module Six: Your Services, Prices & Getting Paid
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  Module Seven: Let's Get Professional
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  Module Eight: Risk Management
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  Module Nine: Communication Skills for Birth Workers
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Frequently Asked Questions


When does the course start and finish?
The course starts when you enroll and ends when you complete the course. The first module is open the first day you enroll and then a new module comes out weekly after that. It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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