Introduction
Module One Business Structures
Module Two Getting Your Business From Vision to Reality
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Overview
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Naming Your Business
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Writing a Business Plan
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Summary of Your Business & Mission Statement
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Organizational Section of Your Business Plan
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SWOT Analysis
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Products, Services & Administration
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Marketing Plan
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Market Analysis
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Market Trends
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Market Strategy
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Sales Strategies
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Advertising Strategies
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Web Advertising
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PR & Events
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Networking
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Customer Service
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Financial Documents
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Operations
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Assignments
Module Three: Making a Brand
Module Four: Marketing Strategy
Module Five: Planning and Goal Setting
Module Six: Your Services, Prices & Getting Paid
Module Seven: Let's Get Professional
Module Eight: Risk Management
Module Nine: Communication Skills for Birth Workers
